Performance Marketing
Paid media that answers to the business, not the dashboard.
Platform metrics can look healthy while the business stands still. I plan and run paid media around what actually matters: qualified demand, sales and margin.
The problem with most paid media
Campaigns are optimised in isolation. Tracking is incomplete. Every channel claims the same sale. Budget moves on instinct.
How I run it
- 1
Foundation first
Tracking, conversion events and CRM feedback before scale.
- 2
Clear channel roles
Each platform gets a job — capture intent, create demand or convert warm audiences.
- 3
Phased budgets
Awareness to warm signals, conversion once data matures, scale when economics hold.
- 4
Creative as a variable
Angles and formats are tested deliberately, and learnings feed the next round.
- 5
Business reporting
Cost per qualified lead, cost per acquisition and return — reconciled with what sales and finance see.
What's included
- Media planning and budget allocation
- Account structure and build
- Audience and keyword strategy
- Creative briefs and testing
- Tracking QA
- Weekly optimisation
- Leadership reporting
Real estate and ecommerce Growth Snapshots
B2B AI launch
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Spending more but not growing more?
- linkedin.com/in/junaidumer