Google Ads
Capture demand the moment it exists.
Google is where buyers tell you exactly what they want. I structure Search, Shopping and Performance Max around that intent, so budget goes to people ready to act.
Where Google fits
The intent-capture layer of the system. It converts demand other channels create and protects your brand searches.
What I do
- Intent-based Search structure
- Keyword and search-term management
- Merchant Center and feed fixes
- Shopping and PMax built on clean signals
- Brand protection
- Offline and CRM conversion imports
Mistakes I fix
- Broad match with no guardrails
- PMax fed poor data
- Feeds with most products disapproved
- One campaign trying to do every job
Ecommerce feed recovery and restructure
PMax added to capture intent for an AI launch and a new product category
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Is Google spending on intent or on hope?
- linkedin.com/in/junaidumer