B2B lead generation
Qualified B2B leads, without the wasted spend.
Generic B2B campaigns attract generic enquiries. I segment by service and buyer, match the message to the moment, and make sure sales knows what's coming.
What makes it work
- One campaign per service or use case
- Offer-led messaging
- Qualifying forms
- Meta for efficient volume, Google for intent, LinkedIn for seniority
- Agreed lead definitions with sales
- CRM follow-up
Who it's for
Professional services firms, B2B technology and SaaS companies, and agencies launching paid acquisition for the first time.
Professional services firm beat its first-month lead target under budget
AI technology brand scaled while holding lead costs steady
Brand experience
Relevant brand experience
- Unlocked Consultancies
- Etica
Brands supported through campaign, content and marketing work, directly or via agency teams.
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Want a pipeline you can plan around?
- linkedin.com/in/junaidumer