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Junaid Umer

Selected work

Proof, not promises.

A flagship case study, short Growth Snapshots, and the brands behind them. Each one started with the same question: what is the system actually doing?

Read the flagship case study
Kebab skewers on yoghurt with pomegranate glaze, onion and pistachio, being plated with tweezers

Flagship case study

Unilever Food Solutions, Arabia & Maldives

A content system, CRM and engagement journey across two very different markets — and an operator strategy approved at global level. Read the case study →

Growth Snapshots

Condensed stories from selected engagements.

Client names are withheld where confidentiality applies; the detail is available in conversation.

Black-and-white view looking up at residential towers

Real estate · UAE & UK · Lead generation

From zero tracking to units sold in weeks

Situation
A new residential launch with no analytics, no pixels and no CRM connection.
What I did
Built the full measurement stack first, warmed the platforms with an awareness phase, then shifted to lead generation across two markets. Instant lead forms were routed straight into the CRM so sales could follow up fast.
Outcome
A strong share of leads qualified, and multiple units sold within the campaign window.
Real estate lead generation →
Rebal freeze-dried candy pouch

Ecommerce · Dubai → Jordan · Market entry

Validate, learn, scale, expand

Situation
A new product category with no benchmarks, no data and a controlled budget.
What I did
Led with awareness to test demand, introduced conversion once signals matured, then scaled with clear channel roles. The proven creative, audiences and funnel were then taken into Jordan.
Outcome
Stable, profitable returns in Dubai — and a stronger result in Jordan from the first weeks, because the playbook was already validated.
Market entry →
A team working together around a table with laptops

Professional services · UAE · B2B

Target beaten, budget left over

Situation
No previous paid media, no tracking, and several services competing for attention.
What I did
Set up tracking, then ran a separate campaign per service so intent and messaging stayed clean.
Outcome
The first-month lead target was exceeded with part of the budget still unspent. The client paused ads because the team was busy delivering the new work.
B2B lead generation →
Abstract glass form catching coloured light on black

AI technology · UAE · Go-to-market

Launching a complex product to senior buyers

Situation
A new AI brand, a product that needed explaining, and long B2B buying cycles.
What I did
Educated the market first, moved to conversion once signals built, then expanded from Meta to Google and LinkedIn to reach senior decision-makers.
Outcome
Media scaled several times over while cost per lead held steady and lead quality improved.
B2B Demand Generation →

Selected brand experience

Brands and businesses I've worked with.

Includes communication and campaign work touching Knorr Professional and Hellmann's within the Unilever Food Solutions portfolio. Brands supported through campaign, content and marketing work, directly or via agency teams. Logos belong to their respective owners and do not imply endorsement.

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