B2B Demand Generation
Pipeline from decision-makers, not form-fillers.
B2B buyers take time, involve several people and ignore the hard sell. I build demand programmes that educate first, capture intent when it appears, and keep sales in the loop.
How it works
- Educate the market with useful content
- Capture intent through search and retargeting
- Reach senior buyers on LinkedIn
- Segment campaigns by service or use case
- Align lead definitions and follow-up with sales
- Nurture through CRM and email
Professional services launch that beat its lead target
AI brand scaled across Meta, Google and LinkedIn
Unilever Food Solutions operator engagement
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Leads coming in, but sales isn't happy?
- linkedin.com/in/junaidumer