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Junaid Umer

Ecommerce Growth

Profitable growth starts with the products you choose to push.

Many stores spend across the whole catalogue and wonder why returns are thin. I focus spend on what sells, fix the feed and give every channel a clear job.

Rebal freeze-dried candy pouch

What I fix

  • Merchant Center and feed errors
  • Product-level performance analysis
  • Shopping, Search and PMax structure
  • Meta for conversion and retargeting
  • TikTok and Snapchat for discovery
  • Checkout and on-site conversion

Background

My career started in marketplace ecommerce: Amazon, Walmart and international retail media. That's where I learnt to think at SKU level.

How I work

Diagnose. Build. Scale.

  1. 1

    Diagnose — the Growth System Review.

    I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.

  2. 2

    Build the foundation.

    Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.

  3. 3

    Validate, learn, scale, expand.

    Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.

Let's talk

Spending across everything, winning on little?

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