YouTube Ads
Video that earns its place in the plan.
YouTube builds familiarity before the search happens. I use it with a defined job — reach, consideration or remarketing — and measure it against the outcomes that follow.
What I do
- Audience and placement strategy
- Video briefs by funnel stage
- Remarketing to viewers
- Connecting view-through behaviour to search and site activity
When I'd swap it out
If the job becomes pure conversion, Performance Max may do it better. The plan changes when the data says so.
Premium placements used in a real estate awareness phase, later replaced by PMax for conversion
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Want video that drives more than views?
- linkedin.com/in/junaidumer