TikTok Ads
Discovery that feeds the rest of the funnel.
TikTok is where new audiences find brands they weren't looking for. Used well, it fills the top of the funnel that Google and Meta then convert.
Where TikTok fits
Awareness and discovery, with lead forms and conversion where the audience and product suit it.
What I do
- Events API and pixel setup
- Native creative briefs
- Awareness campaigns that build retargeting pools
- Controlled testing that doesn't put core returns at risk
Awareness phase for a real estate launch
Discovery layer in ecommerce channel mixes
How I work
Diagnose. Build. Scale.
- 1
Diagnose — the Growth System Review.
I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
- 2
Build the foundation.
Clean measurement first: GA4, Tag Manager, server-side and conversion APIs, CRM routing. Platforms can only optimise on the signals you give them.
- 3
Validate, learn, scale, expand.
Warm up demand, prove what converts, then put budget behind it — and carry proven playbooks into new markets.
Let's talk
Curious whether TikTok fits your brand?
- linkedin.com/in/junaidumer